Publicity portraits (also known as BUSINESS PORTRAITS or PR photos and sometimes even as HEAD SHOTS) are a key ingredient of any marketing program. High quality images of key personnel for press releases and promotional literature, and, of course, your WEB SITE are our specialty!

These images must exude a sense of professionalism, competence and approachability in order to convey the proper businesslike image to your potential clients. A simple "mug shot" can easily project a negative impression, but a well done PR portrait can do wonders in getting the right message across--at a glance.

A publicity portrait session at Austin's includes a clothing consultation beforehand, and quick but expert facial analysis to help determine the best angle to view the face. Careful attention is paid to lighting, clothing, hair, and posture to insure the best possible result. No two sessions are alike--each is custom designed to reflect your profession.

At Austin's, we are the premier specialists in promotional photography in Sacramento, with nearly thirty years of experience at making people look GOOD! This includes HEADSHOTS for actors, actresses, models and other performers.

We can also come to your location for environmental photography of individuals and various employee groups, for those occasions when you need images for newsletters, brochures, or annual reports.

We have a helpful guide to "Preparing for your Publicity Portrait", loaded with suggestions to help you "dress for success".

View this PDF file.

Images are shot on a high quality digital camera, and are ready to review immediately. Prices start at just $99 and include a CD with your professionally retouched image in three formats, suitable for offset-press printing (business cards, etc.), as well as for inkjet (flyers and other short run in-house promotional materials) and, of course, a version that is expertly optimized for the web (and e-mail). Prints may be ordered separately, and are normally ready within 3-5 working days.